FROM IRON TO ICON
THE NAME - FORGED FROM IRON
The German surname Findeisen dates back to the Middle Ages, a time when iron formed the foundation of progress, protection, and power. The men who worked with this resilient material shaped not only tools and weapons but also their own names. With strength, endurance, and skill, they forged the seemingly unconquerable – leaving a legacy of durability that still resonates today.
The name Findeisen itself reflects this heritage:
a combination of the German word finden (“to find”) and Eisen (“iron”), symbolizing those who “find iron” or work with iron, turning raw strength into lasting value. The pronunciation is close to ''Fin-dye-zen''. Interestingly, some customers overseas affectionately refer to their Findeisen watch simply as “Finnie.”
CRAFTED FOR YOUR PATH
Everything begins with iron – raw and enduring. Precise German craftsmanship and distinctive design transform it into watches that combine robustness in use with elegance in everyday life. Findeisen watches are more than timepieces – they are an expression of heritage, quality, and the commitment to creating values that last.
OUR ROOTS
In the 1960s, Max Findeisen designed a dial featuring the Findeisen signature. Born in Zschopau, Saxony, and later working in Flöha on the edge of the Erzgebirge region, he passed away in 1973 at the age of 66. Nearly five decades later, his great-grandson Martin Zettl revived the idea of a watch bearing the Findeisen name, laying the foundation for today’s brand.
THE ORIGIN
In 2017, Martin Zettl founded Findeisen. A self-taught creator with a deep connection to design and craftsmanship, he pursues his path with the same determination that has long defined his ancestors. Alongside his work with Findeisen, he is an active sportsman – always seeking new challenges. His passion for authentic materials is reflected not only in his watches, but also in his personal style: raw denim, rugged boots, and an affinity for products with character and durability.
CRAFT & INNOVATION
In our small manufactory in the heart of Nuremberg, we create watches that combine tradition and progress. Swiss and German movements, the finest materials, and meticulous craftsmanship are our promise.
The SpeedForce Trilogy represents the pinnacle of our work: a limited edition chronograph of just 105 pieces, featuring a German manufacture caliber from Damasko – a watch for collectors and distinctive personalities: strong, independent, and uncompromising.
FROM IRON TO ICON.
